Shuffle Master

Many brands have transitioned from traditional land-based casinos to online gambling platforms. However, some continue to focus mainly on the in-person gaming experience. There’s significant profitability in the physical gaming arena, and creating products for in-person gamblers differs from those for online users. Hence, it’s understandable why some companies would specialize in tangible gaming products.

Shuffle Master is a prime example of this. Established in 1983 in Minneapolis, it was founded by John Breeding, an ex-truck driver. Inspired by learning how card counters exploited deck penetration to beat casinos, Breeding conceptualized a continuous shuffler that ensures each hand comes from an almost completely new deck.

To bring this idea to life, Breeding raised $30,000. It took a while for his invention to hit the market, but by 1992 it was in casinos. That same year, Shuffle Master became a public company. The device quickly became a favorite among casino staff, seen as an effective countermeasure against advantage players.

Over the years, Shuffle Master expanded its product range and began developing and distributing a variety of casino games, electronic table systems, and slot machines. Their innovation in the gambling and casino industry helped cement their reputation as one of the leading providers.

Shuffle Master’s entrance into the slot machine market allowed it to become a full-service gaming supplier. Their slots are known for their innovative designs, engaging gameplay, and state-of-the-art technology. The company has consistently developed and acquired a wide range of games to bolster its portfolio and ensure its presence in casinos around the world.

In 2013, Shuffle Master rebranded as SHFL entertainment, and later that year, it was acquired by Bally Technologies. Subsequently, in 2014, Bally Technologies itself was purchased by Scientific Games, which further strengthened its position in the gaming market.

Today, as a part of Scientific Games, the legacy of Shuffle Master continues with its commitment to innovation and providing top-tier gaming experiences for players and solutions for casino operators.

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