The Gambling Commission has published further data showing how the Covid-19 period has impacted gambling behaviour in Great Britain.
The data reflects the period between March and August. It covers both online and in-person gambling, from Licensed Betting Operators (LBOs) found on Britain’s high streets and also includes consumer research.
The latest data for August shows that:
- The online market contracted slightly, with the number of bets down 2%, of which real event betting decreased 12%, and the number of active customers decreased 7%. Gross gambling yield (GGY) decreased 12%. These figures may be attributable to the break in English Premier League football, the holiday season and the loosening of restrictions allowing for more discretionary spending options.
- The number of online slots sessions lasting longer than an hour decreased by 7% with the average session length remaining steady at 21 minutes.
- The number of customer interactions undertaken has risen 11%; 4% of those interactions reported were direct contact from staff (down from 5% in July).
- High street betting – GGY has remained steady, while total bets and spins decreased both by 2% since July.
Gambling behaviours continue to evolve as the country responds to challenges posed by Covid-19, but further underlines the importance of the Commission’s updated guidance to operators.
This included guidance to online operators in May - setting out the need for improved affordability checks, the prevention of reverse withdrawals and restrictions on bonus offers. This was reinforced for land-based premises in June when they were allowed to reopen.
