Pragmatic play boosts its growth in LATAM going live with BOLDT’s Bplay brand in Argentina and Paraguay

The provider continues to grow in Latin America

Pragmatic Play, a leading content provider to the gaming industry, has taken its Slots and Live Casino verticals live with the new operators, Bplay.com.ar and Bplay.com.py, after a rigorous selection process from the public Argentinian company BOLDT. The supplier has seen its games already live for both Paraguay and Santa Fe Province in Argentina, being the sole content supplier for the brand in these regulated markets. 

Players registered at Bplay.com.ar and Bplay.com.py, are now able to enjoy leading slot titles such as Wolf Gold and Sweet Bonanza, as well as all the Live Casino offering including its latest Game Show release – Mega Wheel

The deal strengthens Pragmatic Play’s position of being one of the top and most agile providers across the LATAM continent, by meeting all the quality requirements imposed by the business group and being the first and unique supplier to have its titles live in the newly launched brand. 

Victor Arias, VP Latin America at Pragmatic Play, said: “Being the first content supplier for Bplay.com.ar and Bplay.com.py, is a big step for our LATAM Hub, as we confirm our positioning of being a must-have provider throughout the region; we look forward to this partnership to be utterly fruitful”. 

Javier Samel, Online Gaming Consultant at Boldt said: “We are thrilled to have partnered with Pragmatic Play; its offering gives us a great opportunity to expand our business not only to other provinces in Argentina but also into another Latin American countries. Their innovation and efficiency are well recognized worldwide, and we are sure that going firstly live with them, will be successful.” 

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.  

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